Tuesday, March 4, 2008

Lou Dorfsman's Gastrotypographicalassemblage

"The icon in question was the Gastrotypographicalassemblage, the wall from the CBS cafeteria that was conceived and designed by Lou Dorfsman, the legendary art director. Though many designers are aware of its existence, few understand the magnitude of the achievement that it represents. The Gastrotypographicalassemblage, commonly referred to as “the wall,” is enormous; it is 33 feet in length and 8 feet in height, give or take a few inches. The piece is a mélange of food-related words and objects, a perfectly orchestrated collage of appetite. At last count, more than 1,450 letters converge to create this experience."

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