Unknown Pleasures

When it came to punk rock, designers set out to demystify the process and unhinge the obvious connections with advertising and consumerism. It wasn't the same then. Privatisation had yet to kill off the idea of public service, and pop video was still a nascent form. Great punk sleeves such as the Sex Pistols' Holidays in the Sun were totemic, because here was a critical and independent voice, Jamie Reid, talking about mindless consumerism in the best journalistic tradition of art and mass-media culture while still achieving good packaging. An in depth heady study of Peter Saville's graphic masterpiece.